![]() “Font Software” is digital software that generates typeface and/or illustration designs when used with computers and other soft- ware (hereinafter “Font Software” or “Font”). If you do not agree to the terms of this Agreement, do not purchase this License, download, install, or use the Font Software.ġ. By downloading the Font Software and/or installing, copying, accessing or otherwise using the Font Software, you agree to be bound by the terms of this Agreement. This End User License Agreement (hereinafter, “EULA,” “License,” “Agreement” or “License Agreement”) is a legal agreement between you and TypoBrand LLC (hereinafter “TypoBrand”) for the product, designs and software that accompany this Agreement, and is also applicable to any media, printed materials, electronic documentation, updates, add-ons, Web services and any other material that may be associated with the product now or in the future. The ATF Collection brings the same visual richness to page and screen that handset type once brought to the printed page. Attention to aesthetics and usability are paramount-ATF designer font families build on their predecessors, offering more weights and widths, and the robustly expanded character sets and typographic features made possible with digital font technology. Fonts in the ATF Collection are developed with the needs of contemporary type users in mind. The American Type Founders Collection builds on the ATF legacy of originality, creativity, and innovation, introducing new interpretations of classic ATF typefaces. By the early part of the twentieth century, ATF dominated the production of metal type for hand-setting in the United States, and was at the forefront of technical developments in designing and producing type. From the familiar sans serif letterforms seen virtually everywhere to thoughtful revivals of historic text faces, ATF’s type designs have inspired countless fonts by other foundries.ĪTF was formed in 1892 as a consolidation of 23 of the most prominent independent type foundries in the United States. The typefaces originally produced by the American Type Founders Company are well known and well loved. Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, & Ben Kiel, 2015 ![]() Morris Fuller Benton, American Type Founders, 1903 Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow. All ten weights have been carefully spaced for readability. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. ![]() ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Originally available in one bold weight, the typeface came in three widths for flexibility in copy-fitting layouts.ĪTF Alternate Gothic has impact at any size. #2 Using CSS directive, put the following line in add to your css file.(http | https) url(//db./c/9334bc51bc06f9ec7ddcc08ff6da305c?family=Alternate+Gothic) #3 Use font-face declaration Fonts.ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 design.
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